Pearson BTEC International Level 3 Extended Diploma in Business

Unit description:
Develop an understanding of how marketing research is conducted to plan a marketing campaign.

In this unit you will:

• Explore how different markets are researched using different models and tools.
• Explore approaches to product marketing nationally and internationally.
• Develop a plan for a marketing campaign for a new product.

Unit description:
Develop the skills and knowledge required to analyse and interpret financial data, enabling them to assess the financial health of a business and suggest how its performance can be improved.

In this unit you will:

• Explore types of business finance available at different stages in the growth of a business.
• Understand how financial planning tools can be used to analyse financial data and assess business risks.
• Understand how financial statements for a sole trader are prepared and used to analyse and evaluate business performance.

Unit description:
In this unit, you will work as part of a small group to plan, coordinate and manage a business or social enterprise event and evaluate the skills gained.

In this unit you will:

• Explore the role of an event organiser.
• Investigate the feasibility of a proposed event.
• Develop a detailed plan for a business or social enterprise event.
• Stage and manage a business or social enterprise event.
• Review the event’s execution and evaluate your own skill development.

Unit description:
Develop an understanding of how management and leadership in the workplace contribute to business success.

In this unit you will:

• Explore management and leadership principles, concepts, key terms, functions and theories.
• Examine management and leadership styles and skills and their impact on organisational performance.
• Prepare proposals for business improvement to meet the needs of stakeholders in given business contexts.

Unit description:
In this core unit, you will use your knowledge and understanding of business concepts and processes from the mandatory content to formulate business decisions and solutions.

In this unit you will:

• Examine the business principles and practices that determine business decisions.
• Review and interpret business data and information.
• Formulate decisions and solutions to business problems.
• Prepare business documents to present business decisions.

Unit description:
In this unit, you will explore the reasons why businesses trade globally and the factors that influence international business strategies.

In this unit you will:

• Examine the influences on globalisation growth.
• Explore the global economy structure.
• Examine strategic and operational approaches to international business.

Unit description:
Studying this unit will develop knowledge and skills in human resource planning and management.

In this unit you will:

• Explore factors that can impact human resource planning in business.
• Examine methods of managing employee performance and how motivation impacts business performance.
• Examine how effective recruitment and selection contribute to business success.

Unit description:
Study team building dynamics, examine the underpinning theory and participate in team activities.

In this unit you will:

• Examine the benefits of teams in a business setting.
• Investigate techniques and theories used for the development of an effective business team.
• Develop effective team skills through practical activities.

Unit description:
Assess the different aspects of web-based marketing, and the channels to deliver a successful digital marketing campaign.

In this unit you will:

• Examine the role of digital marketing within a broader marketing mix.
• Investigate the effectiveness of existing digitaigns.
• Develop a digital marketing campaign for a selected product or brand.

Unit description:
Study how creative promotion influences the buying decisions of customers, stimulates demand, creates brand personality and promotes products and services.

In this unit you will:

• Explore the role of integrated marketing communications in creative promotion.
• Review the effectiveness of the promotional mix used by different businesses.
• Create a plan for a promotional campaign.

Unit description:
Develop an understanding of how organisations promote ethical behaviour in the workplace and consider the business case for implementing socially responsible business practices.

In this unit you will:

• Understand how ethical behaviour is applied in a business context.
• Understand how corporate social responsibility is applied in a business context.
• Investigate the impact of ethical and corporate social responsibility issues on business practices.

Unit description:
Study training and development and recognise that successful businesses need to plan and manage the training programmes they offer.

In this unit you will:

• Investigate training and development in a selected business.
• Examine the planning and delivery of training programmes in a selected business.
• Develop an appropriate induction programme for a group of new starters in a selected business.

Unit description:
Study the purposes and benefits of relationship marketing and the methods used by a selected business to attract and retain customers.

In this unit you will:

• Examine the purposes and benefits to a selected business of relationship marketing.
• Investigate the information required to implement relationship marketing.
• Review the relationship marketing methods of a selected business.

Unit description:
Research and plan for potential careers, completing personal skills audits and developing interview techniques, in order to improve their employment prospects.

In this unit you will:

• Explore employment opportunities to target progression.
• Examine personal skills and goals to produce a personal career development plan.
• Develop communication and interview skills to improve employment prospects.